Sebastiani Theatre’s Successful 90th Anniversary: A Night of History and Community Engagement.

The Sebastiani Theatre Foundation's recent fundraiser was not just an event by it was a testament to the community's dedication to preserving history and supporting the arts. As the Foundation's first annual fundraiser for its 90th Anniversary, this event was a resounding success, bringing together passionate community members and showcasing the rich history of Sonoma's beloved theatre.

Hosted by National Charity Auctioneer, Ellen Toscano, and long-time Theatre manager and preformer Roger Rhoten, the event was a blend of nostalgia and excitement. Ellen, known as 'The Singing Auctioneer,' captivated the audience with her auctioneering skills, which were rooted in her childhood performances on the same stage. Together with other Sebastiani Alumni, she delivered a performance that transcended mere auctioneering, creating an unforgettable evening for all attendees.

The event's decor was a nod to the theatre's past done simply and sustainably with velvet drapes, dramatic floral arrangements, vintage cars, and a snack bar stocked with 1930s candy. These details not only transported guests back in time but also set the stage for a bright future for the theatre.

One of the key highlights of the evening was a spontaneous donation by a moved audience member —a week-long stay in Tuscany—that was seamlessly integrated into the auction by Ellen, demonstrating the importance of a professional auctioneer in maximizing fundraising efforts.

Overall, the event's success was a result of meticulous planning, a deep connection to the theatre's mission, and a commitment to excellence. Every dollar raised during the fundraiser will directly support the theatre's programs, ensuring that future generations can continue to enjoy this cultural landmark. 

Ready to design an unforgettable event?

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Venue: Sebastiani Theatre, Sonoma, California

Photographer: William B. Murray

Catering: Elaine Bell Catering

Auctioneer: Ellen Toscano, The Singing Auctioneer

Entertainment: Neil Fontano Quintet, Ellen Toscano, Stephanie Ozer Trio, Zee Hubbard, Diego Garcia, Lexy Fridell, Pasquale Esposito, Tommy Thomsen, Sonoma Conservatory of Dance, Ballet Folklorico, Roger Rhoten, Sean Carscadden Trio